For Realtors, Lawyers, Auditors
We train your staff to behave effectively with your real or potential Russian clients.
We consult you about the cross-cultural psychological problems in communication with your Russian clients.
We devise psychologically effective promotion materials and marketing procedures to market the real estate in the former USSR states.
TRAINING
There are some things your people must manage to attract clients or at least not push away those who already come. These things are different for Russians comparing for example with Americans.
The right manner of first contact, the ways of giving information, of studying clients' needs and requests, the mode of presenting the objects and the services you offer, the comfort level of activeness in communication, the ways of expressing respective attitude, the right interpersonal distance and many other things are different when you work with Russians. And your staff needs special communicative skills to behave effectively.
Our seminars form these skills.
CONSULTING
Sometimes you experience psychological problems when working with Russian clients. They do not understand you, or cannot accept your advises, or are unhappy with what you say. On the other side, you fail to understand them - what they want, why they do not understand you and why they behave in a way they behave.
These problems are quite natural - you are people of different cultural origins and this is why you perceive the world differently and behave also differently.
We consult on such problems explaining their psychological roots and showing how you may understand your clients better and how to express yourself more effectively when you deal with Russian clients.
PROMOTING REAL ESTATE
People of different cultures value different things. What is important for Westerners may be indifferent for Russians and vice versa. This is why a good advertisement must be cultural specific emphasizing what will attract potential buyers.
We devise such promotional materials - brochures, videos, web pages...
Not less important to bring a promotional material to right person - who wants to buy something of this kind. To solve this problem we use the special networks of marketers, which allow us to reach extremely broad audience of real buyers who rare have a time to browse real estate websites.