A Way You Present Yourself

 

Do you know why retailers say "special offer" but not "cheap goods"? And "fashions" instead of "clothes"? Of course, you know. This is because different words cause different associations and different attitudes. Nobody wants to buy cheap things because he proposes that their quality is poor. And everybody wants to buy something fashionable instead of simple clothes.  This is why the goods you sell must be presented in the right mode not only in English, but in Russian also. Buyer must read the label and this reading must force his wishing to buy labeled thing.

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But even before buyer start considering your goods he must want come in your store. And first thing which has to attract him is signboard with understandable character of what he will find inside and attractive welcome messages. All these texts must be written professionally in excellent Russian.  This is our job.

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And of course first of all buyers have to understand what you want to say him. Thus, if you have crowd of buyers who understand only Russian (and may be a little of English) you have to have your labels in Russian, not only in Greek. Otherwise you will lose buyers. Translating labels, announcements etc in GOOD Russian is our work also.  

FOR SHOPS