Russian Consumer Culture & Psychology for Managers. Developing Business

 

Duration: 1 day, 7 hours    Language:  English

 

Participants: Managers and Supervisors in the hotel

 

The Goals:

 

Since the number of tourists visiting Cyprus is crucially for economy and significant part of them comes from former USSR, increasing attractiveness of tourist enterprises for tourists from former USSR is very important. What is attractive for Westerners is not always attractive for Russians and vice versa. Understanding these differences allow management to increase the attractiveness of their business and hence profitability.   

 

One positive reference, something like "We were in Cyprus. In Limassol. In hotel (name of your hotel). How wonderful it was!" will bring you next year 10 tourists because this is Russian style – to receive information from friends. In this way your hotel will be known among the friends of your guest, among the friends of friends of your guest and perhaps among the friends of the friends of the friends of your guest. This is why increasing the attractiveness you increase the profitability crucially.

 

The goal of this program is to give managers the basic knowledge what is attractive for Russians and what is unattractive and to develop the skills of organizational creativity.

 

Topics:

 

Basics on Russian consumer culture and consumer psychology – first of all tastes, but also needs, expectations, fears etc.

 

The skill of creative thinking in a team planning improving services.

 

Methods:

 

Lecturnars (Combination of lecture and seminar: after each 15-25 minutes of lecturing, 5-15 question-answer session); Brainstorming.